Social Media Marketing: The marketing discipline of today’s world

The Internet is a platform to present the content to a very large crowd in easier means. This fact has led to a revolution in marketing through social media. It is important to reach the right people at the right time and social media is the best way to reach out to a mass crowd to convey content. Under the huge umbrella called Digital Marketing which spans many different kinds of marketing using the Internet, Social Media Marketing stands first in the list.

With many social media applications like Facebook, Twitter, Instagram, LinkedIn, and their popularity the task has been made much simpler. Technology has joined its hands with Social Media Marketing to make the job much easier. 

For example, to market a particular product, it is important to identify the crowd that is interested in the product and this can be achieved by some machine learning and data analysis techniques. Apart from this example, technology has a major role to play in the field of Digital Marketing.

The term social media marketing might look simple, but there are many strategies to be learned under it to reach the right audience effectively. Some of the core things to be learned in social media marketing are social media advertising, developing large communities on social media platforms, paid digital marketing techniques, social media management. 

To learn these strategies in a professional way there are many online courses available that when implemented, makes the website rank high in the Search Engine Result Page (SERP). Some of the main topics taught in these online courses are:

● Search Engine Optimization (SEO): A good quality website is always ranked high in SERP. In order to attain a high rank, there are many off-page and on-page SEO strategies that need to be learned. Some of them are maintaining website architecture, keyword usage, indexing, obtaining higher domain authority, etc. 

● Building the Brand: It is very important to develop popularity among people for the website. This can be done by being advertised in social media pages which are popular among people. 

● Marketing Analytics: It mainly deals with measuring and analyzing the marketing performance to improve the quality and popularity of the website.

● Content Marketing: Quality highlights of what content is contained on the website should be advertised in different social media platforms in order to gain traffic. Creation of such highlights in the form of brochures, info graphs, etc. are some of the key points in content marketing.

● Search Engine Marketing (SEM): It deals with the techniques that increase the viewers for the website which in turn ranks the website higher in the SERP. Paid advertisements, Backlinks in return of articles from top websites are some strategies that are taught under this topic. 

Some of the top websites that offer Social Media Marketing as a course are EdX, Udemy, CourseEra, etc. Apart from online websites offering these courses as certifications, MBA Course offers Digital Marketing as a discipline which most of the social media enthusiasts take up to become Social Media Strategists. 

A good Social Media Strategist manages all the above activities effectively by directly communicating with the large communities. To excel as a social media strategist, one should be good at some basic skills like proper communication, writing skills, creativity, and analytics. There is a demand for good strategists and jobs that are offered to these people to come along with high salary packages. 

There are around 25,000 jobs with the social media manager profile that is available online. With the rapidly growing use of social media, even social media marketing is gaining its importance and demand for social media strategists is growing rapidly. This has made the Social Media Marketing course more and more popular.