Hiring The Perfect Digital Marketing Agency in 2019 - Step by Step Guide

Digital Marketing is the need of the hour for every business in 2018 and definitely going to be a must in 2019. Finding a Digital Marketing Agency that could meet your business goals could be a daunting task. So here are some tips that will help you find the perfect digital marketing agency for your business.

1. Branding

The company you hire should focus more on branding rather than making some silly submissions on low-quality websites. Branding in Digital Marketing includes creating an online presence of your business that people talk about. This should include creating some influencing or interactive images for your target audience on social media, using a tone that they love, etc. For instance, using memes or any interactive video/image.

2. Search Engine Marketing

When we talk about search engine marketing, the only thing that comes to our mind is getting on the top results of Google. Little do we know there are two processes to achieve the same. SEO (the slow one) and PPC (for instant leads). 

SEO is a slow but sure process, and results could take several months to appear depending on the difficulty level of your keyword, while, PPC can provide you immediate leads depending on your budget. Find a company that excels in both SEO and PPC, and can suggest you the best option between the both for your business.

3. Social Media

The Digital Marketing agency you hire should be able to provide you with genuine social media insights. For instance - likes, comments, shares, and subscriptions from real people and should refrain from using bots to show you the numbers.

But how do we know if the people who like our posts or page are genuine?

It's simple; the agency should be able to provide the submissions report where they promoted your social media posts. If the posts are promoted in relevant groups or communities, there are chances the insights are genuine. On the other hand, if the number of followers on the page drastically increases and you receive no likes or any social signals, the company probably used some bots to gain fake followers.

4. No first-page guarantees

If the agency you are about to hire guarantees you permanent first-page ranking for a keyword in a particular time, back away. The world of SEO is filled with uncertainties. The keyword you are ranking on the first page today can be moved to the second page or even disappear from search engine results pages in no time. 

Unless your site is of very high authority and beats your top ranking competitors, the chances are hard that your keyword is there to stay permanently. Never rely on a company that guarantees you first page rankings. But then what it is good for? Let's talk about it in the next point.

5. Keyword research

The most crucial part of Digital Marketing is researching the best keywords using some of the best SEO Tools. This includes finding keywords which could outrank your competitors and are of good search volume. These keywords are the ones that you may be able to see on the first page of google after several months of SEO.

Then again, there are no guarantees that it is there to stay since Google keeps updating its algorithms and you should not be surprised if you see some changes in your keyword rankings. But the best part is when the company picks a keyword and does some excellent SEO on it, several more relevant keywords starts getting ranked for the same page and you receive good organic traffic, hence more leads.

Our Suggestion

You can learn some fundamental Digital Marketing Concepts before hiring a Digital Marketing agency, or Hire Manush Digitech for Digital Marketing, which is one of the best digital marketing agencies in Delhi and Noida and brings you outstanding Digital Marketing results.